Joyful
Tom and Bejay holding up the Joyful cards

About us

Meet our founders

Two founders, one mission: make work more human and life more joyful.

Take the How’s Work? checkGet in touch →
Tom KegodeBejay Mulenga MBE

Who’s behind it

Two founders, one mission

  1. 01

    Tom Kegode

    Co-founder

    Future of work strategist with sixteen years leading culture, innovation and people change inside large organisations, now a C-suite partner and executive coach. Tom designs the experiences that turn a room of leaders into a team that ships the change: the Work:Lab Method, future-ready executive programmes and multi-generation value exchange.

    LinkedIn ↗ (opens in a new window)

    Tom Kegode

    Co-founder

    Tom brings sixteen years inside big organisations doing the work most people only advise on: culture change, transformation, and making new ways of working stick once the launch event is over.

    That means he has been in the room when the budget gets cut and the change still has to land. It is why Joyful is built on co-creation rather than recommendation. People adopt what they help build, and they do not argue with what they helped make.

    He can move a room of two thousand or a team of six with the same energy. He is also a school governor, which keeps him close to where the next generation of workers is actually coming from.

    16 years in-house · Culture change and transformation · Keynote and facilitation

    LinkedIn ↗Instagram ↗Substack ↗

  2. 02

    Bejay Mulenga MBE

    Co-founder

    Education and enterprise expert with more than 100,000 people trained over a decade, and an MBE for enterprise education and tackling food poverty. Bejay builds the rooms where unlikely people meet, from Breaking Bread dinners and Supa Campus to creative immersive experiences, and advises Google, Canva, Dr Martens and HM Government on reaching the next generation.

    LinkedIn ↗ (opens in a new window)

    Bejay Mulenga MBE

    Co-founder

    Fifteen years building businesses, and more than fifty thousand entrepreneurs and creators trained along the way. Founder of Supa Network and the Business Building Club.

    An MBE at 28, and the UK’s youngest winner of the Queen’s Award for Enterprise Promotion.

    He advises Google, Canva, Dr Martens and HM Government, and has built work with Barclays, River Island, the BBC, the Queen’s Commonwealth Trust and Sony.

    He knows what young people actually want from work, because he has spent a career getting them into the rooms where the decisions get made.

    MBE at 28 · Queen’s Award for Enterprise Promotion · 50,000+ entrepreneurs trained · Founder, Supa Network

    LinkedIn ↗

OUR MANIFESTO

The Joyful Manifesto

Make work more human. Make life more joyful.

Joyful Humanity exists to celebrate what makes us human, at a time when it can feel like technology is taking over. Advances in technology, science and finance have brought extraordinary progress, and they have left major inequities for millions of people. Our answer is connection: a platform and living ecosystem that helps people connect better as humans, throughout their work and their life.

  1. 01We live to tell stories, create moments and spark joy.
  2. 02People, planet and positivity come first. Profit will come and go; we only have one life.
  3. 03Work-life harmony, beyond work-life balance. Feeling fulfilled at work and in life, finding joy in what you do and in every community you are part of.
  4. 04The conditions for enjoyment are the conditions for high performance. So we make everything enjoyable by default.
  5. 05We educate, inspire and connect through play, learning, food and tech. Tech for good, learning for life, food to inspire.
  6. 06Only humans can do what humans do best. Our job is to protect it, grow it and celebrate it.

HOW WE DO IT · THREE WORLDS, ONE ECOSYSTEM

Joyful Work

Our leadership and education business. We design enjoyable ways to help people unlock the human skills needed to thrive in the future of work.

FUTURE-READY MINDSET · MULTI-GEN TEAMS · AI CULTURE

Joyful Experiences

Our formats that bring people together for a shared moment of connection.

CURATED MOMENTS · IMMERSIVE EXPERIENCES · MULTI-DAY PROGRAMMES

Joyful Life

Where we work in community, with communities and with local power, using our methods on some of society’s biggest challenges.

SKILLS SPRINTS INTO EMPLOYMENT · EDUCATION REFORM · UNDER-REPRESENTED GROUPS

Each one lifts the other.

OUR PUBLIC COMMITMENTS

  1. C1

    Build the human skills technology cannot replace, in enjoyable ways, for everyone.

  2. C2

    Build bridges with the local and national organisations and experts already doing the work.

  3. C3

    Campaign for a better ecosystem for all, with connection at its heart.

  4. C4

    Set public targets for the people we help into employment, learning and connection.

Human connection + community = collaboration

Bringing humans together to do what only humans can. And we enjoy the ride along the way.

Joyful Humanity is our manifesto and our living ecosystem, created for people, planet and positivity. We run it, we live it, and we invite you to hold us to it.

To the organisations, experts and communities who share this purpose: the ecosystem is open, and it is built on partnership. Build it with us.

PARTNER WITH US →
Future of WorkGenerations at Work

The shifts we make

Two things are changing work faster than anything else

AI landing in the workplace, and five generations working side by side.

  1. 01 · Future of Work

    Everyone bought the tools, and the work stayed the same

    The AI landed, the ways of working didn’t move, and the time it promised never turned up.

  2. 02 · Generations at Work

    The bottom rung of the ladder is disappearing

    AI is taking the jobs people used to learn on, so juniors are being asked to start senior and nobody has rethought how they grow.

Where next

  1. 01

    Sixty seconds on how work is actually going for your team.

    Take the How’s Work? check
  2. 02

    Tell us what is stuck and we will come back with what it would take.

    Get in touch →