For People & Culture leaders

Build the human skills technology cannot replace.

Future-ready teams, across every generation. We bring the people and the practice that make it happen.

Tom and Bejay holding up the Joyful cards

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How’s Work?

Six questions on how work is actually going for your team, and one conversation worth having this week.

  • Communicating
  • Building trust
  • Ways of working
  • How you use your time
  • Connection and belonging
Start

6 questions · 60 seconds

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Cards to help make work more joyful

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Who’s behind it

Meet our founders

Two founders, one mission: make work more human and life more joyful.

Tom Kegode

Tom Kegode

Co-founder

Future of work strategist with sixteen years leading culture, innovation and people change inside large organisations, now a C-suite partner and executive coach. Tom designs the experiences that turn a room of leaders into a team that ships the change: the Work:Lab Method, future-ready executive programmes and multi-generation value exchange.

Tom Kegode

Co-founder

Tom brings sixteen years inside big organisations doing the work most people only advise on: culture change, transformation, and making new ways of working stick once the launch event is over.

That means he has been in the room when the budget gets cut and the change still has to land. It is why Joyful is built on co-creation rather than recommendation. People adopt what they help build, and they do not argue with what they helped make.

He can move a room of two thousand or a team of six with the same energy. He is also a school governor, which keeps him close to where the next generation of workers is actually coming from.

16 years in-houseCulture change and transformationKeynote and facilitation
Bejay Mulenga MBE

Bejay Mulenga MBE

Co-founder

Education and enterprise expert with more than 100,000 people trained over a decade, and an MBE for enterprise education and tackling food poverty. Bejay builds the rooms where unlikely people meet, from Breaking Bread dinners and Supa Campus to creative immersive experiences, and advises Google, Canva, Dr Martens and HM Government on reaching the next generation.

Bejay Mulenga MBE

Co-founder

Fifteen years building businesses, and more than fifty thousand entrepreneurs and creators trained along the way. Founder of Supa Network and the Business Building Club.

An MBE at 28, and the UK’s youngest winner of the Queen’s Award for Enterprise Promotion.

He advises Google, Canva, Dr Martens and HM Government, and has built work with Barclays, River Island, the BBC, the Queen’s Commonwealth Trust and Sony.

He knows what young people actually want from work, because he has spent a career getting them into the rooms where the decisions get made.

MBE at 28Queen’s Award for Enterprise Promotion50,000+ entrepreneurs trainedFounder, Supa Network

Who we’ve worked with

Channel 4, Dr Martens, Google, Lloyds, Department for Education, Canva, Standard Life, Fora, Department for Business and Trade
16 years
building moments that matter
100,000+
people trained over a decade
500+
senior leaders activated for transformation
9 cities
one UN hackathon, at the same time

What people say

Rooms that speak for themselves

Wow, what a powerful talk. Exactly the kind of thinking we want to instil in our staff.

Phoebe Dunne

Amazon EMEA, after a keynote to 3,000+ employees

I always thought I was a good communicator. The session with Tom showed me there is opportunity to take it up a few levels. It has evolved my approach, and that has been met with wide approval from thousands of colleagues across my business.

James Harrison

MD Consumer Channels, Lloyds Banking Group

The ability to take a complex challenge and guide a room toward meaningful, practical solutions is nothing short of wizardry.

Wendy Gupta

Head of Strategic Partnerships, Crisis

The dinner you put on for us was one of the best things I have experienced in my career.

Adam Meek

Chief Product Officer, Dr. Martens

Why now

What it costs when work doesn’t work

22%

of managers are engaged, down from 27% a year earlier.

Gallup, State of the Global Workplace 2026, p8

$10tn

lost to low engagement last year. That is 9% of global GDP.

Gallup, State of the Global Workplace 2026, p6

88% / 7%

of leaders say moving people faster is critical. Seven per cent are making progress.

Deloitte, 2026 Global Human Capital Trends, p42

Joy is an advantage.

Enjoyment, designed properly, produces high-performing, future-ready teams.

Gallup · Deloitte · Microsoft WorkLab

The shifts we make

Two things are changing work faster than anything else

AI landing in the workplace, and five generations working side by side.

Future of Work

Everyone bought the tools, and the work stayed the same

The AI landed, the ways of working didn’t move, and the time it promised never turned up.

Generations at Work

The bottom rung of the ladder is disappearing

AI is taking the jobs people used to learn on, so juniors are being asked to start senior and nobody has rethought how they grow.

The Joyful Collective

Join and you’re straight into the tools.

One email, and the Work Lab opens: the Connection cards and Team Talk tools you can use with your team this week. You’ll also be first in line when the cards are out.

Next live · free

The next Joyful Webinar

Wednesday 14th October, online, on Luma.

Work with us

How we can work together

Signature events

And everything else we run

Keynotes & talks

Up to ninety minutes on one theme, virtual or in the room.

Sprints & hacks

A squad prototypes a better way of working, from a few hours to a few weeks.

Something bespoke

Designed with you from a blank page, around the shift you’re making.

Tell us what you’re trying to create

Everything we run is built with you. A few quick questions and we’ll come back with what it would take.

Question 1 of 5

What are you dreaming up?

Would rather just talk? Book a call